Key Concepts

This blog post summarises the 4 main key concepts

Institution-a media business sometimes not primarily there to entertain us  and produce media they are not always a profit organisation such as BBC Media production  is done by organisations these organisations make the product, sell it and then advertise and distribute it. The type of institution can influence the media product   



Audience-the type of people viewing a media source the people who consume it  eg: children, adults and elderly Audience study turns attention on how people receive these communications and how audience are targeted by what they read, see or listen to



Media Language-is the way that media texts communicate with people that use them eg:miss en scene 

Representation-the media products presented to us with information selected for us for example in the media football fans are represent as aggressive and violent starting fights with their shirt off a cockney accent









Comments

  1. You've mentioned each key concept, but you haven't provided a huge amount of detail. Go through the powerpoint we looked at together in class and use your notes to improve your blog post.

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    Replies
    1. i have looked over the notes and made the changes with examples and detailed changes

      Delete

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