Josh May GCSE Blog 2017

Representations Ethnicity Ethnicity is defined by a set of genetic and cultural characterised Representations of ethnicity in the media can consist of rigid stereotypes that are similar to gender portrayal There is a need for more accurate portrayal of ethnicity Denzel Washington, Whoopi Goldberg, Morgan freeman all have big non-stereotypical roles in media There are many negative represaintations of black people in media Common representations of ethnicity African men and women ·      Gangster ·      Token black guy ·      Impoverished ·      Criminal ·      Victim ·      Hero Asian ·      Intelligent ·      Martial arts ·      Obsessed with electronics ·      Quirky or weird ·      Lack emotion ...

Textual analysis of Luther Mise-en-scene is used in the extract to create meaning by using many different areas one of these areas is The location, this reinforces the crime drama genre by showing a normal busy London street this reinforces the fact that crime is a part of our everyday lives ,this gives the audience a connection straight away to the film and characters and the fact that it happens in the early morning creates drama as it is light outside and a busy morning with people all around. Stereotypes are reinforced in this clip by saying that the African American males will be doing  bad things for example selling drugs or trying to harm someone, in an alley way dressed covering their face . T his is reinforcing the stereotype of how African American's are represented in the media so negatively this also challenges the stereotype that African Americans are not the criminals but the hero the police officer. This creates meaning be...

  The uses and gratification theory The uses and gratifications theory assumes audiences actively seek out media to satisfy individual needs The uses and gratification theory implies that an audience consumes media to fulfil their needs The uses and gratification theory looks to answer 3 questions 1)What do people do with media 2)what are their underlying motives for using said media 3) Media is to ·      Inform ·      Personal identity ·      Integration and social interaction (personal relationships) ·      Escapism ·      Education Founding out about relevant events and conditions in immediate surroundings, society and the world Seeking advice on practical matters or opinion and decision choices satisfying curiosity and general interest learning self-education gaining a sense of security t...